New - Hino's DreamAEntrusting to Contessa (In WorkingF2004.07.23j
1. Contessa 1300 which bets future of the company
1.1 Debut to year of Tokyo Olympics
1.3 Announcement - Car of tomorrow from Torino, Italy
1.2 The straw of barley hat which could be sold in large quantities
1.4 Tokyo motor show which designates liberalize of Japan's trade as before
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1. Contessa 1300 which bets future of the company
As for Hino Contessa in Hino Motors, Ltd. (hereafter, Hino) with the large-sized commercial vehicle in the world in order that to want, it was the expectation which becomes one of two main columns. As for that before Japan rushes to economic power, but beautiful count lady "Contessa" must leave from quietly with the wave of the times, enterprise reorganization for the Japanese economic development.
At a front of venue of Tokyo Olympic Games (Yoyogi Olympic Park): The debut of CONTESSA 1300 which carried out the Olympic Games (1964.10) at hand was the strategy of the promotion which utilized it positively. At that time, Tokyo Olympic Games were the symbols of revival from World War II as Japanese people.
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